Coach Inc. is a New York-based luxury fashion company.
Coach’s Weibo strategy largely focuses on interacting with their followers and running mini-campaigns. Another way of engaging with their users is by reblogging and commenting on posts by celebrities. Their popularity, and thus visibility, distinguishes celebrity users from the regular users that Coach interacts with. Coach is able to extend its visibility and reach more consumers.
Coach is one of the top multinational luxury brands on Weibo, ranking 4th out of 27 brands in the Chinese market. As of this writing, they have garnered 1,468,425 followers and publishing a little over 3200 posts.