Tiffany & Co. is a multinational luxury jewellery and specialty retailer.
Tiffany & Co.’s main strategy on Weibo is through creating connections between popular Weibo celebrities and their brand. It’s a great way to attract new followers and it also allows them to target specific age groups within the Chinese market.
Tiffany & Co.’s Weibo campaigns helped boost their position as the 4th jewellery and watch brands in the Chinese Market. As of this writing, they have over 385,415 followers and publishing 789 posts.