Service accounts are ideal for organisations who wish to use advanced WeChat public platform features such as interactive menus, customer service, and e-commerce. Account owners are permitted one broadcast message monthly, allows users to receive push notifications, and reply to messages within 48 hours. Service accounts also support customised menus (located at the bottom) done by third party developers.
A subscription account is best for businesses whose focus is push content and disseminate information to its subscribers. Organisations are allowed a single broadcast message daily.
